Best Business and Life Quotes for All Entrepreneurs

The Splendor Studio

Staying motivated as an entrepreneur can be tough when things don’t go our way. However, one of the best ways to start each day is with a positive thought and mindset. These are some of my favorite quotes that I turn to when I’m feeling stressed, anxious, or frustrated. Hopefully, you will find some of them inspiring too.

  1. “Genius is 1 percent inspiration and 99 percent perspiration.” --Thomas Edison

  2. “Nothing is impossible; the word itself says "I'm possible." --Audrey Hepburn

  3. “Life is 10 percent what happens to me and 90 percent how I react to it".”
    --Charles Swindoll

  4. “No one can make you feel inferior without your consent.” --Eleanor Roosevelt

  5. “Strive not to be a success, but rather to be of value.” --Albert Einstein

  6. “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it. “--Henry Ford

  7. “The most difficult thing is the decision to act; the rest is merely tenacity.”
    --Amelia Earhart

  8. “If you want to lift yourself up, lift up someone else.” --Booker T. Washington

  9. “When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us.” --Helen Keller

  10. “We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.” --Plato

  11. “A person who never made a mistake never tried anything new.” --Albert Einstein

  12. “The most common way people give up their power is by thinking they don't have any.” --Alice Walker

  13. “The only person you are destined to become is the person you decide to be.”
    --Ralph Waldo Emerson

  14. “Nothing will work unless you do.” --Maya Angelou

  15. “Success is not final; failure is not fatal. It is the courage to continue that counts.”
    --Winston Churchill

  16. “Success usually comes to those who are too busy to be looking for it.”
    --Henry David Thoreau

  17. “Don't be afraid to give up the good to go for the great.” --John D. Rockefeller

  18. “Stop chasing the money and start chasing the passion.” --Tony Hsieh

  19. “Success is walking from failure to failure with no loss of enthusiasm.”
    --Winston Churchill

  20. “The ones who are crazy enough to think they can change the world are the ones that do.” --Apple

  21. “The way to get started is to quit talking and begin doing.” --Walt Disney

  22. “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” --Albert Schweitzer

  23. “Fall seven times and stand up eight.” --Japanese proverb

  24. “I failed my way to success.” --Thomas Edison

  25. “I never dreamed about success, I worked for it” --Estée Lauder

  26. “Have no fear of perfection -- you'll never reach it.” --Salvador Dali

  27. “If A is a success in life, then A equals x plus y plus z. Work is x; y is play; and z is keeping your mouth shut.” --Albert Einstein

  28. “Don't spend time beating on a wall, hoping to transform it into a door.” --Coco Chanel

  29. “Lack of direction, not lack of time, is the problem. We all have 24-hour days.”
    --Zig Ziglar

  30. “The glow of one warm thought is to me worth more than money.” --Thomas Jefferson

  31. “The power of imagination makes us infinite.” --John Muir

  32. “Each day provides its own gifts.” --Marcus Aurelius

  33. “If life were predictable, it would cease to be life, and be without flavor.”
    --Eleanor Roosevelt

  34. “All life is an experiment. The more experiments you make, the better.”
    --Ralph Waldo Emerson

  35. “However difficult life may seem, there is always something you can do and succeed at.” --Stephen Hawking

  36. “The most important thing is to enjoy your life--to be happy. It's all that matters.”
    --Audrey Hepburn

  37. “Action is the foundational key to all success.” --Pablo Picasso

  38. “For success, attitude is equally as important as ability.” --Walter Scott

  39. “I attribute my success to this--I never gave or took any excuse.”
    --Florence Nightingale

  40. “Only those who attempt the absurd can achieve the impossible.” --Albert Einstein

  41. “Achievement has no color.” --Abraham Lincoln

  42. “You can't achieve a goal without having it.” --Shawn Doyle

  43. “Criticism is easy; achievement is difficult.” --Winston Churchill

  44. “Don't cry because it's over. Smile because it happened.” --Dr. Seuss

  45. “Happiness is when what you think, what you say, and what you do are in harmony.”
    --Mahatma Gandhi

  46. “Happiness is a warm puppy.” --Charles M. Schulz

  47. “No medicine cures what happiness cannot.” --Gabriel García Márquez

  48. “Tension is who you think you should be, relaxation is who you are.” --Chinese proverb

  49. “If you start to think the problem is "out there," stop yourself. That thought is the problem.” --Stephen Covey

  50. “You never regret being kind.” --Nicole Shepherd

  51. “Success is getting what you want. Happiness is wanting what you get.”
    --Dale Carnegie

  52. “In the midst of movement and chaos, keep stillness inside of you”. --Deepak Chopra

  53. “Happiness is where we find it, but very rarely where we seek it.” --J. Petit Senn

  54. “In our daily lives, we must see that it is not happiness that makes us grateful, but the gratefulness that makes us happy.” --Albert Clarke

  55. “If you want to be happy, be.” --Leo Tolstoy

  56. “The best way to cheer yourself up is to try to cheer somebody else up.” --Mark Twain

  57. “You Can Develop Any Habit Or Thought Or Behavior That You Consider Desirable Or Necessary.” -Brian Tracy

  58. “Everything You’ve Ever Wanted Is On The Other Side Of Fear.”- George Addair

  59. “The Only Place Where Success Comes Before Work Is In The Dictionary.”- Vidal Sassoon

  60. “Always deliver more than expected.” — Larry Page, co-founder of Google

  61. “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” — Anthony Volodkin, founder of Hype Machine

  62. “If you can’t feed a team with two pizzas, it’s too large.” — Jeff Bezos, Founder and CEO of Amazon 

  63. Make every detail perfect and limit the number of details to perfect.” — Jack Dorsey, co-founder of Twitter

  64. “Always look for the fool in the deal. If you don’t find one, it’s you.” — Mark Cuban, AXS TV Chairman and entrepreneur

  65. “Wonder what your customer really wants? Ask. Don’t tell.” — Lisa Stone, co-founder and CEO of BlogHer

  66. “It’s not about ideas. It’s about making ideas happen.” — Scott Belsky, co-founder of Behance

  67. “Best startups generally come from somebody needing to scratch an itch.” — Michael Arrington, founder and co-editor of TechCrunch

  68. “An entrepreneur is someone who has a vision for something and a want to create.” — David Karp, founder, and CEO of Tumblr

  69. “See things in the present, even if they are in the future.” — Larry Ellison, co-founder of Oracle

  70. “Ideas are commodity. Execution of them is not.” — Michael Dell, chairman, and CEO of Dell 

The No B.S. Guide to Building an Online Brand that Consumers Love

A brand is much more than just a logo or font. A brand is every touchpoint a stakeholder encounters from a website to customer service to social media. 


Building an original and compelling brand from scratch is very difficult in today’s overly-saturated marketplace because you need to ask yourself, “Who is my target audience? How should I design the brand? How should others view and interpret it? What should the messaging be about?" and "Will the messaging resonate with my target audience?" 

As a branding expert and consultant for more than a decade, I’ve learned that these are some of the most important questions you need to answer when you're thinking about designing and launching a new business. You need to be able to answer all of these questions before the process of designing your brand. 

Whether you're looking to launch a new business or change directions with an existing brand, here are the top things you should consider when creating a strong and unique brand image, identity, and company. 

How do you define a brand today? 

A brand is much more than just a name, font, logo, and color palette. A brand makes your business stick out in the market. A brand is how your target audience perceives your business and how it’s positioned top of mind. 

When you think about Apple, Coke, or Nike, what comes to mind? Every single aspect of those businesses is a reflection of the brand. 

However, it's important to note that consistency across all touch-points is critical to building a viable brand--from your website to your email newsletters to your customer service and everything in between The process starts with defining what your brand will look like and stand for. 

Simple Brand Building Framework for Any Business - DEFT Methodology

  1. Delve into research to define your target market and research your competitors 

    1. Select a niche or two and create customer personas based on your research

    2. Pick a business name and create your tagline 

    3. Select a color palette and typeface 

    4. Design a logo and website 

  2. Experiment with your brand until you have enough data to determine whether it’s time to evolve or eliminate your brand 

  3. Create a budget and stick to it

  4. Draft up a timeline and don’t go over that allotted time

    1. Make sure your branding is consistent across all consumer touch points 

First steps to Creating a Unique Brand 

1). Delve into research and define your target market

Before you start the brand building process, you need to begin delving into researching your target market to define all of its characteristics including your target market and competitors. 

  • Start by doing a simple Google search for your product or service area and evaluate all of your competitors 

  • Read all message forums and social media channels that relate to your customers and listen to their conversations about what they buy and why they buy it

  • If you have an existing email list, then survey them on the brand name and what they are looking for in any new products or services

Keep a journal and record notes on the following as you conduct your research: 

  • What pain points does your target market have? Why? 

  • How can your product or service help them overcome or resolve these pain points? 

  • Where do they hang out online and offline? 

  • What social media channels do they use? When are they online and how frequently are they online? 

  • Who are the easiest consumers you can reach now?

  • Who are your top competitors? 

  • What type of language do your customers use? How can you connect with them? 

You should have a thorough understanding of your target market, their pain points, and your competitors before moving on as it will help share your brand and position your business in the market. 

2). Determine your brand's positioning and personality 

As someone who has owned a handful of profitable businesses throughout the last decade, I've learned that you can’t please everyone and that specificity wins here every time. Be specific in what markets you're going to serve and the type of language you plan to use throughout your brand messaging. 

Ask yourself the following: 

What's your brand's positioning statement in the market? 

This statement is a short summary that provides an overview of your place and position in the market. This should be limited to a paragraph at most. This should include your target market, their needs and wants, the main benefits of your products/services, and why your brand is different from the rest of the competition.  

What words and phrases do you want to reflect your brand? 

I always like to start the process by looking at the brand as if it were a person. What would this person be like? How would they act? How would they speak? What personality traits would this person have? 

Let’s start this exercise by coming up with six adjectives to describe your brand. Here’s a bank of personality traits to get you started. 

  • Happy 

  • Positive 

  • Straightforward 

  • Girly 

  • Sassy 

  • Inspirational 

  • Technical 

  • Erudite 

  • Feminine 

  • Authoritative 

  • Compassionate 

  • Creative 

For my other business FemFounder, here’s some adjectives that describe it. 

Creative, straightforward, experienced, feminine, strong, and authoritative. 

What themes or concepts can describe your business?

What theme or concept describes your brand? Once you determine this, you can identify the traits you want your brand to have. This can be an animal, a book or movie, or a car. I think you get the point.

 3. Pick a name that suits your business personality traits and theme. 

The name of your brand matters so pick something that’s an accurate description of what you’re trying to promote and sell. You’ll also want to make sure that it looks good in a logo and that it’s not already trademarked. You want a business name that’s original so consumers don’t get confused, too. 

Here are some tips to get you started. 

  • Create a unique name like Xerox. 

  • Use a word like Yahoo that’s unrelated to a brand. 

  • Use a metaphor like

  • Modify a word by eliminating letters or adding numbers like Foundr. 

  • Use initials like BMW.

  • Blend two words together: NutriSystem.

You’ll want to check to make sure your website URL is available before picking your brand name.

4. Select your brand’s color palette and typefaces

After you’ve picked the name, start thinking about how your brand will appear visually, such as your colors and typeface. 

The colors you use as part of your brand will convey a specific emotion and look. Choose a color palette that differentiates your brand from every other brand out there. 

Having an understanding of color psychology will help you choose the best color to define your brand. 

Yellow = Optimism, clarity, and warmth 

Orange = Friendly, cheerful, and confidence 

Red = Excitement and bold 

Purple = Creative, imaginative, and wise

Blue = Dependable, trust, and strength

Green = Peaceful, growth, and health 

Grey = Balance and calmness 

via The Logo Company

What colors accurately represent your brand? 

Picking the right font 

You’ll want to pick a font that matches your website design and brand colors. I always pick two types of font (no more) to keep the look clean and legible. I like to use one serif and one sans serif font together for a cool look. 

5. Create your tagline or slogan.

A memorable and interesting slogan or tagline is great—something brief that you can include in all social media and on your business card. An effective slogan is a sentence and creates impact upon reading it. Here are some of my favorites:

  • It’s my money and I need it now. (JG Wentworth)

  • Don’t leave home without it. (American Express)

  • Taste the Feeling. (Coke) 

  • It’s a Honey of an O. (Cheerios)

  • Because You're Worth It. (L'Oréal Paris) 

  • The Happiest Place on Earth (Walt Disney World Resort) 

  • Think Different. (Apple) 

  • Red Bull gives you wiiings. (Red Bull) 

If you’re like most entrepreneurs that I’ve worked in the past, then your logo is generally the first thing you think of when you start the branding process because it’s the leading visual element of your brand and will be everywhere. You’ll want a design that can fit on any size piece of marketing collateral. Think about all of the places your logo will be including social media, business cards, stationery, your website, etc. A square version with an icon or sub mark is great for social media profiles as most networks require a square image. 

Here are some options you can use to help describe what you’re looking for to your designer.  

Abstract: Pepsi

An abstract designed logo doesn’t have a meaning. It’s a series of colors and shapes that don’t define any real design or meaning.

Mascot: KFC, Monopoly, and Pringles 

Mascot logos usually contain a face of a character or an animal. They’re a bit antiquated but can look cool if you’re going for an old-time style.

Emblem: NFL and Warner Brothers

These logos are often triangular, circular, rectangular, or square and contain text with an emblem for a clean and professional look; however, they may not be distinguishable when they are resized to a smaller size, so keep this in mind if you choose this aesthetic. 

Lettermark: HBO and CNN

These logos contain the initials of your entire business name. This format usually works for those businesses with long names or brands with multiple names. 

Icon: Instagram

A new brand should stay away from using an icon logo because it won’t be identifiable.

Wordmark: Sony and FedEx

Word mark logos seem to be common today. It contains your brand name, colors, and fonts in an identity visual. Please note, they’re more difficult to read when increased in size or shrunken down. 

7. Experiment and evolve with your brand 

Building a brand is a long-term and continuous process. As your business grows, your brand will evolve. Just remember that what your brand begins as will probably changes numerous times over time. I know that when I started back in 2017, the brand colors were pink and the copy catered to creative female founders only; however, the brand is much more inclusive and caters to men and women startup founders in the digital and tech spaces.