Here are some of the most frequently asked questions I've received regarding publicity and branding throughout the years.
DO YOU GUARANTEE THAT MY COMPANY WILL GET MEDIA COVERAGE?
No, I don't guarantee you and/or your company will get media coverage. However, I will use my contacts to make sure your story is considered by the right people at whatever media outlet is pitched. Anyone who tells you they can guarantee media coverage is either lying, or paying someone to cover your brand.
WHAT’S THE DIFFERENCE BETWEEN ADVERTISING AND PUBLICITY?
Advertising vs. Publicity
You pay for advertising. You have control over the message, the size of the placement, where your advertisement is placed, and how frequently the advertisement is published.
You don't pay for publicity. However, you can't control the message, the size of the article, where your media coverage is placed, or how frequently media coverage is published. Whether you get booked for a television or radio segment or your product gets featured in a magazine or online is at the discretion of the television producer or journalist. But if you do secure media coverage, it's much more credible than advertising.
HOW MANY COMPANIES HAVE YOU WORKED WITH THROUGHOUT THE YEARS?
Throughout the last 12, I've worked with and helped launch more than 250 companies. If you'd like to know about which companies I've worked with in the past, send an email to Kristin@Thesplendorstudio.com.
DO YOU HAVE CONTACTS AT LOCAL AFFILIATE AND NATIONAL NETWORK TELEVISION SHOWS?
Yes, I've landed clients and/or their products on shows such as local FOX, FOX Business News, ABC, NBC, and CBS affiliates as well as national morning shows such as The TODAY Show.
DO YOU WORK WITH CLIENTS INTERNATIONALLY?
Yes, I do work with English-speaking clients based anywhere in the world. I've worked with companies in Hong Kong, Australia, England, Canada, France, Italy, Taiwan, and UAE.
WHAT MAKES YOU QUALIFIED TO TEACH ME HOW TO GET PUBLICITY FOR MY COMPANY?
I've worked in the PR industry for about 15 years and hold a master's degree in public relations and marketing from New York University. I also lectured on publicity and marketing at New York University.
Since I've started my business, I've launched and worked with more than 250 brands of all sizes—from the first-time start-up to Fortune 500 companies. Throughout the years, I've learned what makes an interesting and newsworthy story, how to approach journalists and television producers, and what to do if your story gets cut or your interview gets bumped. I've also learned how to use Pinterest to build an email list (mine to 85K alone), as well as how to use Instagram to generates sales.
HOW LONG DOES THE BRANDING PROCESS TAKE?
Every custom experience differs, but you can expect the following on average:
Package 1: Two weeks
Package 2: Three Weeks
Package 3: Four weeks
Timely feedback will help expedite the process.
DO YOU HAVE PAYMENT PLANS?
Yes! I offer a two, three, or four month payment plan depending on the package you choose.
WHAT KIND OF SUPPORT WILL I GET AFTER THE PROJECT ENDS?
You will receive access to a tutorial library to help you get acclimated with Squarespace. I will also be available answer any questions you may have about your social media or PR strategy.
WILL I NEED TO HIRE YOU OR ANOTHER DESIGNER FOR ONGOING UPDATES?
Nope, you will be able to make all updates easily without the expertise of a designer. I will provide you with everything you need to update and manage your website.